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OpenRev vs Matomo

Matomo describes itself as “Privacy-first analytics you can trust”

The short answer

Matomo is a full-featured, GPL-licensed alternative to Google Analytics that you can self-host for free (On-Premise) or use on Matomo Cloud, with data stored in Germany. It reports ecommerce revenue from orders your site sends. OpenRev is narrower and revenue-first: it takes payments straight from your payment provider and credits each one to the visitor and channel that brought it in.

Facts checked on , from Matomo's own site. Sources

Side by side

Pricing

OpenRev

Free. You pay only for your own hosting, and small sites fit Cloudflare's free plan

Matomo

On-Premise core is free; paid plugin bundles from €275/month (€230/month billed yearly). Cloud from €22/month for 50k hits; free trial

Source code

OpenRev

Open source (MIT)

Matomo

Open source core (GPL-3.0); premium plugins are proprietary

Hosting

OpenRev

You host it: Cloudflare Workers + D1, Docker or Node.js, with D1, SQLite or PostgreSQL

Matomo

Matomo Cloud (data stored in Frankfurt) or self-hosted On-Premise

Revenue attribution

OpenRev

Built in: payments are linked to visitors and the channel that brought them, with LTV and renewals by source

Matomo

From ecommerce orders and goal values sent by your site or the Tracking API

Payment providers

OpenRev

Stripe, Lemon Squeezy, Paddle, Polar, Dodo Payments, Creem, Shopify, WooCommerce, Gumroad, Paystack and Razorpay, plus a custom webhook and a Payments API

Matomo

No direct connections; WooCommerce and Magento plugins

Cookies

OpenRev

First-party visitor ID by default; optional cookieless mode per site

Matomo

First-party cookies by default; can be turned off or held until consent

Goals & funnels

OpenRev

Matomo

Goals; funnels on Cloud, or as a paid On-Premise plugin

Visitor journeys

OpenRev

Matomo

Visits log and visitor profiles

Realtime view

OpenRev

Matomo

API

OpenRev

REST API with an OpenAPI spec

Matomo

Reporting API and Tracking API

MCP server for AI agents

OpenRev

Built into every install

Matomo

Official plugin (off by default)

Alerts

OpenRev

Payments, goals, traffic spikes and digests to Slack, Discord, Telegram, email or webhooks

Matomo

Custom alerts by email, SMS or Slack

The main differences

Scope

Matomo aims to replace Google Analytics, with custom reports, heatmaps, session recording and more. OpenRev is a focused revenue dashboard.

Revenue

Matomo attributes ecommerce revenue to channels, but your site has to send each order (an order ID and total) from its confirmation page or through the Tracking API. It doesn't connect to payment providers. OpenRev receives payments from 11 providers by signed webhook.

What's free when self-hosted

Matomo On-Premise is free, but funnels, user flows, custom reports, heatmaps and session recording are paid plugins. Everything in OpenRev is free when self-hosted, under the MIT license.

Cookies and consent

Matomo sets first-party cookies by default and can turn them off or hold them until consent. OpenRev stores a first-party visitor ID by default and has a cookieless mode per site.

Which one fits you

Choose Matomo if

  • You want a full Google Analytics-style tool with custom reports, heatmaps and session recording.
  • You want EU cloud hosting with data stored in Germany.
  • You want cookie handling that waits for consent built in.

Choose OpenRev if

  • You want revenue from your payment provider without ecommerce tracking code.
  • You want funnels and visitor journeys without paying for plugins.
  • You want to run on Cloudflare's free plan.

Switching from Matomo

Run OpenRev next to Matomo while you compare. Matomo goals become OpenRev goals, and orders no longer need tracking code once your payment provider is connected. Matomo history isn't imported.

OpenRev and Matomo: questions

Is Matomo free?

Matomo On-Premise is free to self-host under the GPL, but features such as funnels, custom reports, heatmaps and session recording are paid plugins (bundles from €230/month billed yearly). Matomo Cloud starts at €22/month for 50,000 hits. OpenRev is free with every feature.

Does Matomo track revenue?

Yes, from ecommerce orders and goal revenue that your site sends with its tracking code or the Tracking API, and it attributes that revenue to channels. It doesn't connect to payment providers such as Stripe. OpenRev receives payments from 11 providers by webhook.

Does Matomo have an MCP server?

Yes, an official MCP Server plugin. It's included on Matomo Cloud, a free download for On-Premise, and turned off by default. OpenRev's MCP server is built into every install.

Try OpenRev on your own site

One command sets it up on Cloudflare, Docker or Node.js. It's free.

Get started View on GitHub

Sources

Facts about Matomo come from these pages, read on October 25, 2026. Facts about OpenRev come from its source code and docs. Spotted something out of date? Open an issue.

More comparisons

Matomo is a trademark of its owner. OpenRev is not affiliated with, endorsed by or sponsored by Matomo.