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OpenRev compared with other analytics tools
OpenRev is free, open-source analytics that connects your payment provider and shows which channels bring in revenue. Here is how it compares with DataFast, DataBull, Plausible, Fathom, Umami, Simple Analytics, PostHog, Google Analytics and Matomo, using facts from each product's own website.
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At a glance
"Revenue from payment providers" means the tool receives payments from Stripe, Paddle and the like and links them to visitors. Tools without it can still total purchase events that your site sends.
| Tool | Price | Open source | Self-hosting | Revenue from payment providers | Cookieless | MCP server |
|---|---|---|---|---|---|---|
| OpenRev | Free | MIT | 11 providers + API | Optional | ||
| DataFast | $9/month | No | No | 7 providers + API | Optional | |
| DataBull | $49 once | No | Cloudflare | 3 providers | Optional | |
| Plausible | $9/month | AGPL core | Community Edition | No | By default | No |
| Fathom | $15/month | No | No | No | By default | No |
| Umami | Free · $20/month Cloud | MIT | No | By default | ||
| Simple Analytics | Free hobby plan · $20/month | No | No | No | By default | No |
| PostHog | Free tier · usage-based | MIT core | Hobby deploy | Stripe (beta) | Optional | |
| Google Analytics | Free | No | No | No | With Consent Mode | Experimental |
| Matomo | Free On-Premise · €22/month Cloud | GPL core | No | Optional |
Revenue analytics
Tools built, like OpenRev, to connect payment providers and show which channels bring paying customers.
OpenRev vs DataFast
“Revenue-first analytics”
DataFast is a hosted, subscription service for revenue-first analytics.
- Price
- $9/month
- Revenue from providers
- 7 providers + API
OpenRev vs DataBull
“Revenue analytics you pay for once”
DataBull and OpenRev both run revenue analytics on infrastructure you own.
- Price
- $49 once
- Revenue from providers
- 3 providers
Privacy-first web analytics
Lightweight, cookie-light traffic analytics. Revenue, where offered, comes from events your site sends.
OpenRev vs Plausible
“Simple, privacy-friendly Google Analytics alternative”
Plausible is privacy-first, cookieless traffic analytics, available as a hosted EU service or as the self-hosted, AGPL-licensed Community Edition.
- Price
- $9/month
- Revenue from providers
- No
OpenRev vs Fathom
“Analytics without the cookies”
Fathom is hosted, cookieless traffic analytics with pricing based on pageviews.
- Price
- $15/month
- Revenue from providers
- No
OpenRev vs Umami
“Open-source web and product analytics”
Umami is open-source (MIT), cookieless web and product analytics that you can self-host for free or use on Umami Cloud.
- Price
- Free · $20/month Cloud
- Revenue from providers
- No
OpenRev vs Simple Analytics
“See the traffic Google Analytics misses”
Simple Analytics is hosted, cookieless traffic analytics from the EU, positioned to run alongside Google Analytics and count the visitors who reject consent.
- Price
- Free hobby plan · $20/month
- Revenue from providers
- No
Product and full-suite analytics
Broad analytics platforms with many more features, and more setup, than a revenue dashboard.
OpenRev vs PostHog
“Your product's context layer”
PostHog is a broad product platform: product and web analytics, session replay, feature flags, experiments, error tracking and more, used mostly on its cloud with usage-based pricing and a large free tier.
- Price
- Free tier · usage-based
- Revenue from providers
- Stripe (beta)
OpenRev vs Google Analytics
“Get essential customer insights.”
Google Analytics 4 is Google's free, hosted analytics, closely tied to Google Ads.
- Price
- Free
- Revenue from providers
- No
OpenRev vs Matomo
“Privacy-first analytics you can trust”
Matomo is a full-featured, GPL-licensed alternative to Google Analytics that you can self-host for free (On-Premise) or use on Matomo Cloud, with data stored in Germany.
- Price
- Free On-Premise · €22/month Cloud
- Revenue from providers
- No
Questions people ask
How we compare: every fact about another product comes from its own website, pricing page, docs or license file, checked on October 25, 2026, and each comparison page lists its sources. Products change often; if something is out of date, open an issue and we'll fix it.
Which analytics tools connect directly to payment providers?
Of the tools compared here, OpenRev (11 providers), DataFast (7) and DataBull (Stripe, Polar and Dodo Payments) take revenue straight from payment providers, and PostHog has a Stripe connector in beta. Plausible, Fathom, Umami, Google Analytics and Matomo count revenue only from events or orders your site sends, and Simple Analytics has no revenue reports.
Which of these analytics tools can I self-host?
OpenRev, Umami and Matomo On-Premise can be self-hosted for free; DataBull is self-hosted on Cloudflare after a one-time purchase; Plausible Community Edition leaves out funnels, journeys and revenue; and PostHog's self-hosted deploy is an unsupported hobby setup. DataFast, Fathom, Simple Analytics and Google Analytics are hosted only.
Which ones are open source?
OpenRev and Umami are MIT-licensed. Plausible (AGPL), Matomo (GPL) and PostHog (MIT) have open-source cores with some proprietary features. DataFast, DataBull, Fathom, Simple Analytics and Google Analytics are proprietary.
What does OpenRev cost?
Nothing. OpenRev is MIT-licensed with no paid tier, seat limit or usage cap. You pay only for the infrastructure you run it on, and small sites fit within Cloudflare's free plan.
Try OpenRev on your own site
One command sets it up on Cloudflare, Docker or Node.js. It's free.
DataFast, DataBull, Plausible, Fathom, Umami, Simple Analytics, PostHog, Google Analytics and Matomo are trademarks of their respective owners. OpenRev is not affiliated with, endorsed by or sponsored by any of them.